Business marketing.

1. Facebook will let brands target ads to people who RSVPed to their pages’ events

http://marketingland.com/facebook-will-let-brands-target-ads-people-rsvped-pages-events-220844 (Links to an external site.)Links to an external site.

2.All of Facebook’s ad targeting options

http://www.wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic (Links to an external site.)Links to an external site.

3. Profile of a status updater: it’s a woman’s world

 

http://mashable.com/2010/01/19/social-technographics/#_VIMCFtUlsq1 (Links to an external site.)Links to an external site.

Answer preview

In the first article, “Facebook will let brands target ads to people who RSVPed to their Pages’ events” illustrates how Facebook has come up with a way of rewarding businesses (Tim, 2017). Such businesses are those that promote branded events futures such as product launches of new commodities since they manage to attract people to build interest on the brands. According to the article, the advertisers for such events would be in a position to design a custom audience ad-targeting option for special events.  Then, the brands would choose to exclude, include or target other people in Facebook with similar traits as those in the custom audience list to advertising campaigns.

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