BUSS110 Marketing Principles

Help with Learning Summaries

In a Word document, provide an overview of each of at least 3 courses you selected. Discuss the course objectives, and how you met these objectives through your course work. You should provide specifics as to what you learned in each of the selected courses, and how the knowledge and skills learned are applicable to the workforce. Remember that you are showcasing yourself to a potential employer.

Each course reflective should be approximately 1 page in length (300 words). The total assignment should be approximately 3 pages in length using APA formatting.

BUSS110 Marketing Principles- Marketing Principles is designed to teach students the fundamental marketing terms and concepts used in contemporary marketing. The marketing approach includes defining the market environment, market research, and the marketing mix (4 P’s: product, price, promotion and place). At the conclusion of the course, students will develop and present their marketing plan.

BUSS213 – Business Law and Ethics- Describe how the law provides standards and a compliance system specifically tailored to the business environment. Students will examine emerging law topics including: copyright and trademark infringement, contracts, ethics, sales, criminal law, and cyber-law. Through discussion and the practice of cases students will evaluate current legal and ethical challenges.

BUSS420 – Project Management- This course is designed to guide students through a complete project, from initial planning, obtaining resources, establishing priorities, meeting deadlines, and conducting project-related meetings, to evaluating progress, revising plans, and bringing the project to a successful conclusion.

Requirements: 3 pages total

 

Answer preview

A marketing plan is a map that businesses use to organize, execute, and track their marketing strategy over a given period. However, it can include different marketing strategies aiming at the same goal. There are various marketing plans, including quarterly or annual marketing plans, paid marketing plans, content marketing plans, social media plans, and new product launch marketing plans. However, each marketing plan should have a strategy to show how a business will accomplish its mission and goals. The marketing strategy will include things like the campaign, the channel, and the marketing software.

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