Case Study Analysis- Ben & Jerry’s

 

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Ben and Jerry came together and started an ice-cream manufacturing company using limited skills, little capital, and a lot of enthusiasm. The company snowballed over the next few years since its establishment. Sales doubled from 1986-1988 (Cummings and Worley, 2014). Consumers viewed the company as different because of its focus on having fun. The products also had more flavor than what was available in the market, positively influencing sales. More importantly, the firm went to great lengths to give back to the community through charities and…

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