Case Study Analysis- Ben & Jerry’s
HRMD 650 – Ben & Jerry’s Team Development InterventionThis assignment is worth 20% of your final grade and addresses Course Objectives 1 through 6. It gives you an opportunity to apply organizational-level diagnostic processes and organizational development principles to a real-life situation. You will also have the opportunity to assess the appropriateness of the intervention chosen and propose alternative interventions based on the presenting problems and underlying issues uncovered in the diagnosis. You must complete this assignment individually, without contacting other students, and you may not use a paper or any part of a paper from a previous class or from another person. If you have questions about this assignment, please post them in the Ask the Professor discussion forum so that everyone can benefit from the answers. Your task: Please read the Ben & Jerry’s case. Using the questions at the end of the case as a guide, solve the case study by analyzing what is presented and stating specific actions that would best resolve major issues. Incorporate your answers to the questions in your analysis, as outlined in the How to Solve a Case Study guidelines. These actions must reflect information in the case and the environment facing the firm. Your paper should be five to six pages long, excluding cover and reference pages. Please follow APA guidelines for citations, quotations, and references, and use at least five scholarly resources that are dated within the last five years. You are strongly encouraged to use the required and recommended readings in this course, as well as peer-reviewed journal articles found through the UMUC library. Research methodology and problem analysis will be emphasized in the grading of this assignment. |
Answer preview
Ben and Jerry came together and started an ice-cream manufacturing company using limited skills, little capital, and a lot of enthusiasm. The company snowballed over the next few years since its establishment. Sales doubled from 1986-1988 (Cummings and Worley, 2014). Consumers viewed the company as different because of its focus on having fun. The products also had more flavor than what was available in the market, positively influencing sales. More importantly, the firm went to great lengths to give back to the community through charities and…
(1700 words)