Business
Organizational change effort
Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s steps 3 and 4 of
Research articles
Describe your experience with locating and reading weekly research articles. Share an example of an article that has been useful and applicable to your practice. Share an
Multinational company
Once you have selected a world region, you must pick ONE of the following topics for your project:
marketing strategy
Effective branding could be one of the pillars of any sustainable marketing strategy in today’s world, express all but not limited to the following in your research project.
Solid business model
An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you