Business
US export competitiveness
Must case study at the end of Chapter 5 and answer the following questions in essay form. Paper must be 3-4 pages written in APA style writing. I can provide access to online book to read chapter and answer questions. These are the following questions that must be answered after reading the chapter and case study. The case study can be found on page 177 – 179 (Why Are US Exports So Competitive). Must be completed by 7/10/2021 11:59 EST.
Prior to taking this class and studying this case, have you often heard or read about the decline of US export competitiveness? Explain.
What are the social and ethical implications of such excessive (one-sided) negative reporting?
Does this case change your mind? Why or why not?
From a resource-based view, explain why US exports are so competitive?
From an institution-based view, explain why US exports are so competitive.
Marketing communication.
THE CHALLENGE: What are the implications of recent technological changes and developments on communication in crisis situations?
THE AUDIENCE: Marketplace professionals in integrated marketing communication, corporate reputation, and corporate communication. *Prepare your brief with this audience in mind.
THE BRIEF: Select 1 of the 2 articles for this brief. Using the article as your primary text and starting point for answering this question, prepare a business brief that responds to the challenge question.
Business Brief Requirements: A business brief the equivalent of an academic paper but for a business context and audience. For this brief, the format should include a:
Cover page
Executive summary
Headings for key areas
In-text citations
Succinct conclusion (3-5 sentences) focused on key insights
Reference page
Use of current APA Style throughout
A total of five different sources should be cited and referenced in this brief:
the course text
the selected article
2 additional relevant scholarly journal articles published in the last 3 years
1 trade publication and/or marketplace commentary published in the last year (e.g. an article from Fast
, Extra’s president.
Contract analysis scenario two—remedies determination: Mundo manufactures printing presses. Extra, a publisher of a local newspaper, had decided to purchase new presses. Rep, a representative of Mundo, met with Boss, the president of Extra, to describe the advantages of Mundo’s new press. Rep also drew rough plans of the alterations that would be required in Extra’s pressroom to accommodate the new presses, including additional floor space and new electrical installations, and Rep left the plans with Boss.
On December 1, Boss received a letter signed by Seller, a member of Mundo’s sales staff, offering to sell the required number of presses at a cost of $2.4 million. The offer contained provisions relating to the delivery schedule, warranties, and payment terms but did not specify a particular mode of acceptance of the offer. Boss immediately decided to accept the offer and telephoned Seller’s office. Seller was out of town, and Boss left the following message: “Looks good. I’m sold. Call me when you get back so we can discuss details.”
Termination case.
Put yourself in the shoes of Alice Jones, the executive who is being considered for termination in the Netflix case study. What objections or concerns might you express during the negotiation session if you were Alice Jones? Some examples could be:
Alice claims the action being taken is discriminatory and threatens to sue for wrongful termination.
Alice requests job placement or relocation benefits in order to transition to another job.
Share three objections you would make if you were Alice Jones. Then, propose responses from Sharon Slade that would help steer the process to a successful conclusion and help maintain a positive relationship between the two parties.
Reading and Resources
Textbook:The Hidden Rules of Successful Negotiation and Communication: Getting to Yes!, Chapter 7 (pp. 101–106)
Conflict and objections in a negotiating session are a natural, normal, and expected part of the negotiation process. This chapter discusses methods to constructively use such conflict to develop a win-win outcome.