Marketing
Offline marketing efforts
2. In 2010, the bank allocated 1,22 million or 21% of total ad budget to online advertising for acquiring checking account customers while allocating rest of the budget to offline marketing efforts.
3. Why did BBVA sign up a multi year NBA and ESPN sponsorship deals. Do you agree
4. What are the various steps in online acquisition process and how can the bank improve this process
5. What is the effective acquisition cost and LV of the customers through online channel
6. What is the role of display and search advertising in acquiring customers.? Id the budget allocation between
display and search correct?
Hospitality industry
Write about that I want to open my own seafood restaurant in China
Students will write a reflective paper researching the potential career opportunities in the hospitality industry. They will provide a realistic career path of interest to them, complete thorough research on the career of choice, and detail a plan of action on how they plan to attain their career goals in the hospitality industry.
This paper should be 1-2 pages in length, follow APA formatting requirements, and include
Plan of Negotiation
I have an assignment which is doing Plan of Negotiation ( the case in attachment )
Loyalty in Marketing
ONLY WEEK 5 PORTION
Paper will be completed in APA format with a minimum of 1,500-words.
Paper will need to have three authored references used (an article associated with a human’s name) and one should be a peer-reviewed source.
A topic will be provided, and you will add to the scenario given by adding research and an organized write-up of the topic.
Visual Analysis of Coke’s Advertisements
Find an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual appeals to market a product or make a point. First, identify the central message of this visual. Then, note and discuss how the marketers, cartoonists, or graphic designers seem to have employed visual elements to persuade readers to think a certain way. The more knowledge you have about target readers for the visual, the more effectively you’ll be able to explain the strategies employed to sell the product or point. In addition, analyze the effectiveness (or ineffectiveness) of the visual elements and explain what you learned from writing the analysis.
In your introduction, describe the image you are analyzing and the central idea. Include either a copy of the image or a link to where the image can be found. Also, include a thesis statement that reflects the content of your analysis.
In the body of the analysis, discuss the elements used in the visual to get the reader to think a certain way. You might discuss visual elements like shapes, colors, size, shadows, and positions to name a few. Also, discuss the effectiveness (or ineffectiveness) of the visual elements.
End with a brief conclusion that summarizes what you have learned from completing the visual analysis.