Marketing
Simulation in marketing
MINIMUM 3 PAGE PAPER in a Microsoft Word Document (no PDF files accepted). This paper may exceed 3 pages and has a maximum page count of 5 pages. 3-5 pages includes only from introduction to conclusion. The body of the paper – the cover page and reference page are never included in the page count requirement. Up to four authorized references. References must be clearly cited in APA format within your paper & recapped in the reference page in APA to count.
Advertising and marketing strategies
You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:
1-Consumer demand for the Product
2-Factors that are important to the consumers
3-Analysis of the consumer’s motivation, adaptability, preferences, etc.
4-Decision making with regard to branding
5-Future trends and issues
A 5 page paper will be created that addresses the strategy.
You may select the beverage company of your choice i.e. Pepsi.
You must use peer-reviewed articles to support your research, in APA Format.
No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.
Market research
In case you couldn’t get in the textbook I copied the entire page with the ethical delimmas
“The following scenarios present a set of ethical dilemmas that might arise in marketing research. Your assignment is to decide what action to take in each instance. You should be prepared to justify your decision. Bear in mind that there are no uniquely right answers: Reasonable people may choose different courses of action.1.You are the market research director of a pharmaceutical company, and the executive director suggests to you that companyinterviewerstelephonephysiciansunderthename of a fictitious market research agency. The purpose of the survey is to help assess the perceived quality of the company ’ s products, and it is felt that the suggested pro-cedure will result in more objective responses.What action would you take? 2.You are employed by a marketing research firm and have conductedanattitudestudyforaclient.Yourfindingsindicate that the product ’ s marketing efforts are not effec-tive. This finding is badly received by the client ’ s product managementteam.Theyrequestthatyouomitthatdatafrom your formal report, which you know will be widely distributed, on the grounds that the oral presentation was adequate for their needs.What do you do? 3.You are a study director for a research company undertak-ing a project for a regular client of your company. A study you are working on is about to go into the field when the questionnaireyousenttotheclientforfinalapprovalcomes back drastically modified. The client has rewritten it,introducingleadingquestionsandbiasedscales.Anaccompanying letter indicates that the questionnaire must be sent out as revised. You do not believe that valid infor-mation can be
Business strategies
Essay about FORD Company. Take a tour at FORD internet site. Based on your readings of researching consumer behavior, what are some of the ways that a company can use their site (or community) to develop new products or change existing ones? Think about perception, motivation, or emotion as you determine which company to assess.
Strategic facilities plan
Wk5 DQ1
Why should facilities issues be addressed within a strategic plan?
Wk5 DQ2
What components should be included in a school district strategic facilities plan? How do those components impact student learning?