Marketing
Business model Pastas R Us Inc
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan. (See attached previous assignment for the proposed organization)
Marketing communication.
THE CHALLENGE: What are the implications of recent technological changes and developments on communication in crisis situations?
THE AUDIENCE: Marketplace professionals in integrated marketing communication, corporate reputation, and corporate communication. *Prepare your brief with this audience in mind.
THE BRIEF: Select 1 of the 2 articles for this brief. Using the article as your primary text and starting point for answering this question, prepare a business brief that responds to the challenge question.
Business Brief Requirements: A business brief the equivalent of an academic paper but for a business context and audience. For this brief, the format should include a:
Cover page
Executive summary
Headings for key areas
In-text citations
Succinct conclusion (3-5 sentences) focused on key insights
Reference page
Use of current APA Style throughout
A total of five different sources should be cited and referenced in this brief:
the course text
the selected article
2 additional relevant scholarly journal articles published in the last 3 years
1 trade publication and/or marketplace commentary published in the last year (e.g. an article from Fast
First mover and late mover advantage.
Assignment 2 ( This is due 9/1 11:59 pm) need 3 and half page
The discussion posting this week required you to identify a product introduced in any African country that was subjected to a first mover and late mover advantage. Using that selection of country and product, now prepare a short paper which expands upon the impact of globalization of that product in that country.
Your paper should have a minimum of 3 outside references (one of which may be your textbook). Your paper should be a minimum of 5 to 7 pages and provide a summary of your findings and illustrate the impact of globalization to that African country.
Your paper should follow APA style, be typed using a minimum of 12 inch font, and be double-spaced.
First movers in the Kenyan market.
Assignment 1 (This is discussion due in 24 hours only need half page)
What do you identify as clear first-mover advantages and late-mover disadvantages to a product being introduced to any African country? When preparing your answer, please identify the African state that you are profiling. To assist you in this endeavor, you may wish to explore one of the following web sites to gather country specific information:
CIA World Fact Book (Links to an external site.)Links to an external site.Links to an external site.
The marketing communications department.
Plan a meeting: Decide who to invite and plan the meeting objectives and desired outcome of the meeting. If you are planning a virtual meeting, address the pros and cons of holding the meeting virtually.
Scenario:
The marketing communications department has outgrown their space in the corporate office. You’ve been asked to put together a team to design optimal work facilities for the department’s newly leased space in a neighboring building. You have four months to put your plan together before the lease begins. You may choose four other people from the company to be on your team. For this assignment, create the names of the people you choose. Assume that you know each person and can explain why you chose them. You can base your descriptions on real people that you know if you wish.
Part 1: Write a short paragraph briefly describing why you chose the four members of your team. Did you choose based on MBTI, past work history, emotional intelligence, office politics, ability to work on a team, or some other reason? There are no wrong answers. The objective of the assignment is to be aware of why you chose the group for your team and to be able to articulate your reasons for choosing them.
Part 2: Write a 1-to-2-page agenda for the first meeting launching the new team. Include the date, time, and place of the meeting. Include a brief description of the members’ roles and responsibilities. Clarify the intended outcome of the meeting. Project a positive ethos in the meeting invitation. Use the guidelines below to help create your agenda.
Guidelines: