Marketing
Multicultural intelligence.
Choose two of Morse’s “make or break rules” and find a current or recent advertising campaign that follows the rule. Explain in 3-page paper how each campaign embodies the rule and why it is successful at reaching its target
Trademark.
The case demonstrates how Southwest Airlines created a “new, impactful look” for its brand. Importantly, the case says that Southwest capitalized on the heart as the brand identity’s “emotional punctuation.”
Market and job dynamics.
When faced with a problem, what do you do to solve it? This assignment asks you to apply a six-step to problem solving process to a specific problem
Company’s marketing organization.
Answer the following IN YOUR OWN WORDS. Respond to each of the following in a minimum of 175 words. It will be ran thru a plagiarism checker, thanks.
International logistician.
In 200 to 300 words, describe two difficulties that an international logistician could experience in moving goods from a country with a developed infrastructure (transportation, communication, and utilities) to a country with a deficient infrastructure.