Marketing

The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.

MINIMUM 3 PAGE PAPER in a Microsoft Word Document (no PDF files accepted). This paper may exceed 3 pages and has a maximum page count of 5 pages. 3-5 pages includes only from introduction to conclusion. The body of the paper – the cover page and reference page are never included in the page count requirement. Up to four authorized references. References must be clearly cited in APA format within your paper & recapped in the reference page in APA to count.

You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:

This discussion will force you to think ‘comprehensively’ about 2 issues. Thoroughly explain your responses as if this was a written exam.