Marketing Question
STRATEGY PAPER.
You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:
1-Consumer demand for the Product
2-Factors that are important to the consumers
3-Analysis of the consumer’s motivation, adaptability, preferences, etc.
4-Decision making with regard to branding
A 5 page paper will be created that addresses the strategy.
You may select the beverage company of your choice i.e. Pepsi.
You must use peer-reviewed articles to support your research, in APA Format.
No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.
Requirements: 4 pages
BOOK: Title: Consumer Behavior – Building Marketing Strategy, 13th edition. Authors: Del I. Hawkins and David L. Mothersbaugh. Publisher: McGraw Hill.
CHAPTERS:
Chapter 3: The Changing American Society: Values
Chapter 4: The Changing American Society: Demographics
Chapter 5: The Changing American Society: Subcultures
Need Peer Review Articles too.
Answer preview
PepsiCo Inc. is an international company that is in America. It is a multinational food, beverage, and snack cooperation whose headquarters are in New York. Pepsi serves its products in over 200 countries worldwide. One marketplace can have a stronger market share than another marketplace and, the customer demand may differ from one region to the other. Pepsi cola, however, has been able to use and integrate different advertising and marketing strategies that have been ineffective in generating revenue and attracting more customers to purchase their products.
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