Marketing

One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.

For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.

According to Goldstein, what is the new green spirit of capitalism? What implications do you think it has for both environmental sustainability and the sustainability of capitalism? What do you think Schumpeter would make of it?

Explain in your own words why businesses must have an Internet and IoT marketing strategy

An initial post must be between 250-300 words

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.