Marketing

You are a business analyst working at a small domestic organization that produces high-quality baseball bats. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets.

When consumers make a purchase, they progress through a series of behaviors. The consumer decision making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumers as they progress through the CDM process. The internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the internet

Essay about FORD Company. Take a tour at FORD internet site. Based on your readings of researching consumer behavior, what are some of the ways that a company can use their site (or community) to develop new products or change existing ones? Think about perception, motivation, or emotion as you determine which company to assess.

You must use 5 peer-reviewed articles to support your research, in APA Format Book Provided. Need to find peer Review articles.

Describe the target market for your chosen company, whether it’s based the snack food company scenario or a start-up company of your choosing. Be sure to include the following: