Marketing
American technology corporation
Brand Positioning and Strategy PowerPoint
For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represented on the slides by using the slide notes feature. The outline below can be used as a guide for the presentation, and the number of slides for each area may vary in your presentation:
Slide 1: Develop your title slide.
Slides 2-3: Introduce your chosen brand, highlighting a few of your favorite products.
Slides 4-7: Determine and describe how your favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
Slides 8-10: Explain how your brand has created value and remains appealing to you as a member of its target market.
Market and sell
Because Social media is such a fluid and changing medium, a big part of our understanding and learning is gaining perspective from people that may not use social media the way we do. For this assignment we will be learning from each other by sharing an area of interest that you can “teach” and inform your peers about.
Prepare a ppt on an area of your interest in Social Media
5-6 slide to support a 10-15 minute presentation.
Be sure to give appropriate context/background to support your discussion (i.e. explain the social media platform of your choice and any applicable history and any surrounding events that would impact class understanding of your topic)
A great presentation is one that contains an opinion supported by facts vs. just a collaboration of facts. See example below.
Be sure to include any relevant sources on the final page of the ppt.
Social media strategy
Because Social media is such a fluid and changing medium, a big part of our understanding and learning is gaining perspective from people that may not use social media the way we do. For this assignment we will be learning from each other by sharing an area of interest that you can “teach” and inform your peers about.
Prepare a ppt on an area of your interest in Social Media
5-6 slide to support a 10-15 minute presentation.
Be sure to give appropriate context/background to support your discussion (i.e. explain the social media platform of your choice and any applicable history and any surrounding events that would impact class understanding of your topic)
A great presentation is one that contains an opinion supported by facts vs. just a collaboration of facts. See example below.
Be sure to include any relevant sources on the final page of the ppt.
Bad Example: This is WeChat and this is how I use it.
Global competitive environment
Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)
Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)
Case Study
Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)
Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)
Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)
International and national markets
(WORD format only) via allocated folder.
Make your work clear and well presented, marks may be reduced for poor presentation. This includes
must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.