Marketing
Global marketplace
My Role as a Decision Leader in the Global Marketplace
You are to write a critically reflective paper entitled: My Role as a Decision Leader in the Global Marketplace. The purpose of this paper is for you to demonstrate your competency in discussing key concepts gained throughout the duration of the term. Further, you are to demonstrate your ability to tie in those concepts and apply them directly to your own leadership career. The paper should be critically reflective, yet scholarly in nature, demonstrating your ability to discuss decision theory and leadership in light of the global marketplace. Because this paper is based on your own role as an organizational leader, there is considerable leeway for your discussion. However, it is required that you keep your discussion within the constraints of the concepts covered in the course.
Economic developments and technological advances
Paper should be 2-3 pages. Double spacing. 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate APA citation method. Cite all references. Include in-text citations also! ORIGINAL WORK ONLY!!
This needs to be DETAILED!
OL322-Essay
ABC Company, Inc. has been in existence for 10 years. They have 50 employees, currently have one location, and they only manufacture one product: widgets. They have managed to stay in business by holding onto a small portion of the widget market, but they are far from the market leader. Over the last 5 years, their market share has stayed more or less stagnant. The president of the company is an older gentleman and mostly works from home. He makes decisions through meetings with his managers over the phone and is rarely seen at the company. Mid-level managers don’t have much contact with each other and basically focus exclusively on their individual departments. The rest of the staff members are very distrustful of management and there has recently been a lot of turnover. Outside of interoffice griping, there is rarely any company wide communication.
Cineplex Entertainment’s
Case Study-Cineplex Entertainment The Loyalty Program
After reviewing the case, respond to the following questions:
1. Aside from gaining the CRM benefits, what would Lewthwaite like to achieve with respect to the 5.3 million unique visitors, their 7.5 average annual visits and their spending? Do you agree with segmentation by age and the purported movie-going behavior?
2. How might the reward programs described in case Exhibit 5 affect the movie and event-going behavior of the market segments? At retail value, what is the proposed average value of each reward structure for customer’s dollars spent – approximately 5 percent, 10 percent, 15 percent, or 20 percent of regular prices? Which reward structure would you choose? Why? For the sake of simplicity, ignore any one-time fees or rewards.
Oligopolies and monopolistic competition
Owning the Market”
In the lesson on oligopolies and monopolistic competition (The Whole Spectrum of the Market), Sal from Khan Academy creates a two-dimensional grid of the market types based on the number of competitors and the degree of product differentiation.
Identify one monopoly from which you buy a good or service.
Identify one oligopoly from which you buy a good or service.
Identify one monopolistic competitor that you buy a good or service from.
Share one effect you think these types of firms have on the quality of goods or services that you purchase. Is the quality affected positively or negatively? Provide a rationale for your answer.
Food and hospitality industry
There are a number of specific issues surrounding the marketing of products, especially as it concerns the food and beverage industry. For this assignment you will select a specific issue from one of the topics provided below. You will complete a 5 to 7-page research paper on the topic. The paper will be submitted to me through the assignment. The details and specifics of the assignment are as described below.
General Information and Guidelines
Each student will choose a specific issue within one of the general topics assigned and prepare a report in narrative form. The general topics are provided as a guide within which you should select specific topics.
I am not looking for you to provide a summary of social media marketing. I am looking for you to identify a really specific, interesting and topical subject related to social media marketing and then tell me all about it. (For example, if one of the provided general topics was food safety and sanitation, you might choose