There are a number of specific issues surrounding the marketing of products, especially as it concerns the food and beverage industry. For this assignment you will select a specific issue from one of the topics provided below. You will complete a 5 to 7-page research paper on the topic. The paper will be submitted to me through the assignment. The details and specifics of the assignment are as described below.
General Information and Guidelines
Each student will choose a specific issue within one of the general topics assigned and prepare a report in narrative form. The general topics are provided as a guide within which you should select specific topics.
I am not looking for you to provide a summary of social media marketing. I am looking for you to identify a really specific, interesting and topical subject related to social media marketing and then tell me all about it. (For example, if one of the provided general topics was food safety and sanitation, you might choose to research and present on the public relations efforts of Chipotle to minimize the negative impact of their past food safety issues or their operational efforts to avoid further occurrences going forward.).
General Topics
You may select a specific issue within the following four general topics. The specific topic you select is subject to approval by the instructor.
A PowerPoint presentation approximately 15 to 20 minutes in length
Include voice-over narration where appropriate
Embedded exhibits and video where appropriate
Answer preview
Instagram is also an important platform where McDonald has sought engagement with potential clients. This platform is attractive to the food brands who want to promote their products and services as well as market their products. It enables the institutions to find a large and relevant audience within this social platform. The audience may, however, be much lesser than that of Facebook. One of the greatest advantages of this platform is that it allows sharing images and carrying out video marketing. Despite not maintaining an active engagement on Twitter, McDonald’s has been able to gain 3.7 followers on the platform (“Mcdonald’s (@Mcdonalds, 2020, p. 1). On YouTube, the number of subscribers to the Company’s channel is less than 400 K. However, they have been able to shares videos that have attracted more than a million views. The Company also carries out customer engagement in other platforms such as LinkedIn. With a following of around 650K, the institution can leverage the benefits associated with LinkedIn.
