Marketing
Process modeling techniques
Dataflow Diagramming is a Process Modeling Technique. In order to understand how a business process operates and how the data flows step-by-step through the system, it helps to diagram the process.
https://blog.hubspot.com/marketing/data-flow-diagram
https://tallyfy.com/business-process-modeling-techniques/
The articles above will help you understand the dataflow diagram and other process modeling techniques. Once you have a better understanding, you will create a diagram of your own based on the scenario below. There are many different ways to diagram this process. The idea is that you understand how to create the diagram and work through the various steps properly.
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International marketing strategy
Imagine you are working as an independent consultant and have been asked to write a report for IKEA to advise them on their international marketing strategy. The report should focus on two areas:
– An analysis of IKEA’s current marketing strategy
– Recommendations advising IKEA how it could increase its presence in international markets in the future
Marketing strategy
Ethical and Legal Considerations in Social Media Marketing Discussion
The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.
Review the SBC Overview.
Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 500 words, include credible references:
What is your view of SBC’s strategic marketing strategy?
What is your view of SBC’s use of social media for its target market?
Simulation in marketing
MINIMUM 3 PAGE PAPER in a Microsoft Word Document (no PDF files accepted). This paper may exceed 3 pages and has a maximum page count of 5 pages. 3-5 pages includes only from introduction to conclusion. The body of the paper – the cover page and reference page are never included in the page count requirement. Up to four authorized references. References must be clearly cited in APA format within your paper & recapped in the reference page in APA to count.
Advertising and marketing strategies
You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:
1-Consumer demand for the Product
2-Factors that are important to the consumers
3-Analysis of the consumer’s motivation, adaptability, preferences, etc.
4-Decision making with regard to branding
5-Future trends and issues
A 5 page paper will be created that addresses the strategy.
You may select the beverage company of your choice i.e. Pepsi.
You must use peer-reviewed articles to support your research, in APA Format.
No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.