Marketing
Global competitive environment
Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)
Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)
Case Study
Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)
Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)
Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)
International and national markets
(WORD format only) via allocated folder.
Make your work clear and well presented, marks may be reduced for poor presentation. This includes
must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
American Dream
Please find below the prompt for my essay. After reviewing the prompt, please let me know if you will have any concerns or questions about it. Thank you.
Anthropological effects
UNIT 1 INDIVIDUAL PROJECT
Unit 1: What is Consumer Behavior?
Deliverable Length: 800-900 words – APA style and minimum of 3 references and citations
Assignment Description
Brand loyalty often starts with the art of persuasion or advertising appeal. Influences are everywhere—most often based on trends, people who others emulate, one’s family’s ideas, and groups one belongs to. When people buy products, their decisions are often influenced by social, group, and even anthropological effects that shape their consumer behaviors. New media have greatly influenced why and how people buy today, too. Social media are about sharing and virtual word of mouth that makes buying convenient, easy, and fast. This assignment is designed to help you see how advertising messages get people’s attention based on their relevance to people’s lifestyles.
Click on a favorite Web site that you might consider for buying a product or service. Once you have chosen a Web site, create an Advertising Appeal Analysis that includes the following information:
Time to Travel
Time yourself to see how long you are on the Web site. Track your clicks on items via the site.
What did you click on, and why?
Did you download anything?
How easy was it to surf around the site?
Were there any difficulties or interruptions in your site travel?
If so, did this make you want to leave the site, and why? What other observations do you have?
Write an analysis of 200 words about your time traveling around the site.
Message Appeal
Unique marketing strategy
Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3)
Ability to collect, evaluate and synthesize consumer’s data to make objective and informed marketing decisions (Lo 2.7)
Ability to deliver and communicate marketing messages in coherent and professional manner (Lo 4.4)
Case Study
Read the Chapter Case Study entitled “From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 358 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions: