Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)
Case Study
Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5Marks)
Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5Marks)
Attachment is in the attachment, the solution is required to have no similarity ratio.
The assignment must be completed within one or two days as a maximum.
add at least 3 references.APA style.
Important Notes :
Attachment is in the attachment, the solution is required to have no similarity ratio.
The assignment must be completed within one or two days as a maximum.
add at least 3 references.APA style.
Answer preview
McDonald’s Global Expansion Strategy: the USA vs. Saudi Arabia
McDonald’s is one of the most successful fast-food companies globally, with restaurants across different locations around the world. The company was able to achieve all this, courtesy of its global expansion strategy. Its strategy rests on two key elements, building customer loyalty and its brand within foreign markets (Mujtaba, 2007). Doing this not only helps to attract customers but also keeps them from moving to its competitors. American society is quite diverse, cultural-wise, with people from different cultures settling within the country. To adequately cater to such a market, McDonald’s looks at the various cultural beliefs and practices that might influence eating options and adjust accordingly. So far, doing this allowed the company to gain a foothold within the American market. The Saudi Arabian market is entirely different from the one in the United States (Flinders, 2017). As such, the company had to come up with a different strategy for such a market. One of the approaches the company took involved appealing to tech-savvy customers within the country. The company uses technology to provide customers with the experiences they expect when they walk into a McDonald’s restaurant.
