Marketing

In case you couldn’t get in the textbook I copied the entire page with the ethical delimmas

“The following scenarios present a set of ethical dilemmas that might arise in marketing research. Your assignment is to decide what action to take in each instance. You should be prepared to justify your decision. Bear in mind that there are no uniquely right answers: Reasonable people may choose different courses of action.1.You are the market research director of a pharmaceutical company, and the executive director suggests to you that companyinterviewerstelephonephysiciansunderthename of a fictitious market research agency. The purpose of the survey is to help assess the perceived quality of the company ’ s products, and it is felt that the suggested pro-cedure will result in more objective responses.What action would you take? 2.You are employed by a marketing research firm and have conductedanattitudestudyforaclient.Yourfindingsindicate that the product ’ s marketing efforts are not effec-tive. This finding is badly received by the client ’ s product managementteam.Theyrequestthatyouomitthatdatafrom your formal report, which you know will be widely distributed, on the grounds that the oral presentation was adequate for their needs.What do you do? 3.You are a study director for a research company undertak-ing a project for a regular client of your company. A study you are working on is about to go into the field when the questionnaireyousenttotheclientforfinalapprovalcomes back drastically modified. The client has rewritten it,introducingleadingquestionsandbiasedscales.Anaccompanying letter indicates that the questionnaire must be sent out as revised. You do not believe that valid infor-mation can be