As we reviewed in class with white board exercises, you will write 4 draft SMART Objectives and summarize a social media audit of the business/company of your choice. Students usually find it helpful to conduct the audit first, and then go back and develop their SMART objectives and strategies.
Using the SMART objectives examples I posted and reviewed in Week 1-2,, write an objective for each of the four types noted below AND map out a few strategies that will achieve those objectives:
SEE A SAMPLE OF OBJECTIVES AND STRATEGIES BELOW
Engagement Objective (related to how followers interact with your content, with sharing, liking, commenting, viewing, retweeting, etc.)
- Engagement Objectives for Dell’s Lemonade (SMART method)
- Increase followers by 10% across all social media channels
- Respond to comments as quickly as possible
- Thank new customers for following us Just only write one page
Answer preview
- Create a set of company policies to guide the engagement of customers on all social media platforms. It is aimed at helping create consistency with the way things are done within the company.
- Increase the posts that are made daily to a minimum of three per day to increase the discussions and conversations that are created between the company and its consumers
- Increase the number of pictures of the products that are posted on a day to day basis to show the customers how appealing the different products are and even indicate the various prices for each picture.
- Hire some professional marketers to help increase the efficiency that social media marketing has for the company as a whole.
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