Go online to any of the following open access article websites: Journal of Business Research, the Westcliff International Journal of Applied Research, Springer Business Research Journal, MDPI, and BRQ Business Research Quarterly and select an article published within the past two years. Select an article that employs one of the following research techniques: surveys, in-depth interviews, focus groups or participant observation. Copy the link of the article so that you can turn it in with your critique. Your critique should contain the following elements:
- Provide a complete citation of the research article (title, authors, journal, volume, year, and pages)
- What are the research questions/hypotheses?
- What are the major theories that it examines (be sure to briefly explain the theory)?
- What is the research methodology (sample size, independent variables, dependent variables, and how were they measured)?
- Summarize the major results.
- What does the author say is the major contribution of the study?
- What would you say are the strengths and weaknesses of the study with a focus on its methodology?
Instructions
-Essay format (APA)
-2-4 pages, double spacing
-Font: Times New Roman, Size 12
-At least 6 peer-reviewed sources (include DOI in reference page) (Can be used to define terms/concepts)
-In-text citations for each peer-reviewed source
-No plagiarism
Requirements: 2-4 pages
Answer preview
Three hypotheses have been presented in this article. Hypothesis one states that the impact of slogan recall on Company Intended Board Association (CIBA) is higher for persons who do not perform external information finds than those who do not (Briggs and Janakiraman, 2017). The second hypothesis states that brand quality and Company Intended Board Association will arbitrate the effect of advertising slogan recall on the possibility of transactions for people who do not perform an external search. The third hypothesis states that the quality of a company brand and its CIBA will intercede the impact of advertising slogan recall on the share of wallet for those who do not participate in external information research.
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