Comparing and Contrasting Global Markets

Comparing and Contrasting Global Markets

There are certainly pros and cons of going global. For example, with a physical product, the pros might include selling in more volume and the cons may include having to manage the process and logistics. It might also be costly to set up geographic distribution and global marketing at these destinations. Of course, all of this will depend on the global market chosen to do business in and the pro and cons may be different by product and service.

With this in mind, create a 2-3 page response to the following:

  • Identify and describe a global market

Analyze pros and cons of entering this specific market

Answer Preview

The ultimate goal of a business is to have better sales, which is traditionally brought by having many customers. Going global means that a company will have more customers resulting in more sales and therefore more profits. However, going global needs for a company to discuss the pros and cons that such a market has to offer. In the case of China, the following factors have to…

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