Celebrity endorsements
This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group?
Who might you use for regular Pepsi?
Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
Answer Preview
Celebrity endorsement is a form of advertisement that uses people who are very popular with the general public to promote their products. Companies capitalize on the celebrity’s trend setter like nature to get their products noticed by the public. Once a large percentage of the population sees a celebrity…
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