The project provides an opportunity for students to conduct a case study on a company for which information systems plays a key role. The project requires students to write a paper about a company of their choice from the list suggested by the instructor. The students are encouraged to support their case study with company cases and factual data when necessary. The deliverables include a project outline approved by the instructor, a final project draft, 20 minute presentation to the class, and a final project paper.
Hints:
Industry Profile
￭What is the industry in which your selected company operates?
￭Wh ydoes the industry provide to its customers?
￭Describe the competitive environment (Porter Model)
Company Profile
￭What business is your company in?
￭What value does it provide its customers?
￭In what ways is it different than its competitors?
￭How has its history shaped what it can offer its customers?
Information Technology
￭How does the company use IT to support or enable its business processes and competitive strategies? (Type of system to examine: ESS, DSS, MIS, TPS, ERP, SCM, CRM, KMS)
￭What technologies does it use?
￭Does the company use existing technologies; develop its own technology, or some combination of both?
￭How much of the company’s success do you attribute to its use of IT and/or the company’s early adoption of IT into their business processes?
￭Is it used to enhance or differentiate their product, reduce costs, or both?
Suggested sources of Information
v Company website
v 10K report (This is the annual report public companies file with Security and Exchange
Commission).
v See Morgan U Library website!
v Industry specific publications (Example: Aviation Week, Books, Good Magazines (The
Economist), Consulting groups: Forrester, Gartner …)
here is my work:
Southwest Airlines Outline
About Southwest:
In 2003 Southwest airlines became the largest domestic air carrier and maintains that ranking based on U.S. dept of transpitation most recent reporting of domestic originating passengers bordered.
Peak Travel season:
4,000 weekday departures ,Network of 9 destinations in the U.S. , 10 additional countries , In 2018 intentions on saling tickets for Hawaii (expansion)
Other important facts :
- Southwest Honors Trans(fare)ncy by treating customers fair and keeping low fares low.
- The only major U.S. airline to offer bags fly free to everyone ( 1st and 2nd pieces of luggage and size limits apply) other airlines only offer free checked bags on certain routes
- Southwest operates the largest fleet in the world of Boeing Aircraft
- Equipped with satellite -based wifi allowing customers who connect may use their personal devices to view on demand movies and television shows of nearly 20 channels for free, live Tv
- Southwest has a bold new look that showcases the camer’s heart: a new logo , aircraft
- Southwest Started off with 31.4 inch pitch to now having a 32inch pitch formore leg-room and more comfortable seating , for a more enjoyable ride.
Sources:investors.sw.com
Netflix started off and very small company that offered online movie rental then later went on to launches the first website that sales DVDs rentals . then taking it a step further by offering a a subscription service, offering unlimited DVD rentals for one low monthly price.
- 2000 – Netflix introduces a personalized movie recommendation system, which uses Netflix members’ ratings to accurately predict choices for all Netflix members. 2002 – Netflix makes its initial public offering (IPO on Nasdaq under the ticker “NFLX” with 600,000 members in the US.)
- 2005 – The number of Netflix members rises to 4.2 million.
- 2007 – Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers.
- 2008 – Netflix partners with consumer electronics companies to stream on the Xbox 360, Blu-ray disc players and TV set-top boxes.
- 2009 – Netflix partners with consumer electronics companies to stream on the PS3, Internet connected TVs and other Internet connected devices.
- 2010 – Netflix is available on the Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet connected devices. Netflix launches its service in Canada.
- 2011 – Netflix launches throughout Latin America and the Caribbean
- 2012 – Netflix became available in Europe including the United Kingdom, Ireland and in the Nordic Countries. Netflix wins its first Primetime Emmy Engineering Award
- 2013 – Netflix expanded to the Netherlands. Netflix garners 31 primetime Emmy nominations including outstanding drama series, comedy series and documentary or nonfiction special for “House of Cards”, “Orange is the new black”, and “The Square” respectively. House of Cards won three Primetime Emmy Awards. Netflix was the first internet TV network nominated for the primetime Emmy.
- 2014 – In 2014 Netflix launched in 6 new countries in Europe (Austria, Belgium, France, Germany, Luxembourg and Switzerland). Netflix wins 7 creative Emmy Awards for House of Cards and Orange is the New Black. Netflix now has over 50 million members globally.
- 2015 – Netflix launches in Australia, New Zealand and Japan, with continued expansion across Europe in Italy, Spain and Portugal. The first Netflix original feature film “Beasts of No Nation” is released.
- 2016 – Netflix is available worldwide.
resources:medianetflix.com
Answer preview
Concerning value addition to the customers of the airline industry at large has to a considerable extent tried to improve on it. To begin with, the industry has added value concerning the fare and requirements during travel. At the beginning when the travel airlines were few in the industry, passengers found it very hard to travel from one place to another through the airlines. This was because the cost of traveling was robust and was not easy to afford at that moment. With the coming of more airlines value has been added whereby the prices have been harmonized in a standard way that most of the people can afford (Mason, & Staude, 2017). A second way that the industry has added value to their customers is that they have made traveling very easy. A few decades ago it was almost impossible for a person to go to distant countries. One reason was that of the long periods the ship used to take and secondly the world was not open enough to allow free movement. This dream was made a reality by the coming of the airline industry where they made it simpler to go to any place around the world.
[2017 Words]
