Conflict Brief 2 Instructions

THE CHALLENGE: What are the implications of recent technological changes and developments on communication in crisis situations?

THE AUDIENCE: Marketplace professionals in integrated marketing communication, corporate reputation, and corporate communication. *Prepare your brief with this audience in mind.

THE BRIEF: Select 1 of the 2 articles for this brief. Using the article as your primary text and starting point for answering this question, prepare a business brief that responds to the challenge question.

Business Brief Requirements: A business brief the equivalent of an academic paper but for a business context and audience. For this brief, the format should include a:

• Cover page
• Executive summary
• Headings for key areas
• In-text citations
• Succinct conclusion (3-5 sentences) focused on key insights
• Reference page
• Use of current APA Style throughout

A total of five different sources should be cited and referenced in this brief:

• the course text
• the selected article
• 2 additional relevant scholarly journal articles published in the last 3 years
• 1 trade publication and/or marketplace commentary published in the last year (e.g. an article from Fast Company magazine)

Be sure to properly support your work with in-text citations. The final document should be at least 750 words (3 pages, not including a cover page and reference page). SPECIAL NOTE: Use of first person is NOT permitted in this assignment.

Choose one of the two articles below as the artifact for this assignment. They can be accessed through Science Direct in JFL resources, or by inserting the title in the search bar on the homepage.

Xu, S. “Crisis communication within a community: Bonding, coping, and making sense together.” Public Relations Review, Vol. 44:1. March 2018, pp. 84–97.

Zheng, B., Hefu, L., and Davison, R.M. “Exploring the relationship between corporate reputation and the public’s crisis communication on social media.” Public Relations Review. Vol. 44:1. March 2018, pp. 56–4.

Answer preview

The rate at which technology is accelerating has astounded consumers as well as marketers and professionals. The primary factor behind technological changes and development currently witnessed in the development if of the quantum computers. Crisis management is one area that marketplace professionals in integrated marketing communication, corporate reputation, and organizational communication values so dearly (Zheng, Hefu, & Davison, 2018).  This is for the reason that if crisis or conflict within an organization is not adequately managed, the primary objectives of corporate marketing will be compromised…

(900 words)