Corporate Social Responsibility

Corporate Social Responsibility? (250 words total for both parts a and b)

1. In the text (p. 206, e-text; p. 207, print copy), t, the authors refer to partnerships between the Environmental Defense Fund and corporations including McDonald’s. In 1990, McDonald’s agreed to phase out polystyrene packaging for burgers. Did this manifest a reactive style of stakeholder management or an interactive style? (See chapter 2, “Stages in the Business-Stakeholder Relationship,” pp. 36-37, for descriptions of these styles.)
2. Note this recent development: https://www.thedailymeal.com/mcdonalds-ditching-polystyrene-cups-paper Why did McDonald’s switch to paper to wrap burgers in 1990 and cease to use Styrofoam cups in 2014? Does this constitute reactive or interactive stakeholder management?

Answer preview

1. Interactive Style of Stakeholder Management

The 1990 McDonald and the Environmental Defense Fund agreement realized the shift of McDonald’s from using polystyrene to adopt an effective and environmentally friendly approach in packaging its products. The agreement realized the manifestation of an interactive style of stakeholder management. The contribution to caution about the environment from a firm like McDonald’s shows the efforts by the firm to join the movement. McDonald’s and firms in similar positions consistently receive questioning, especially over their corporate social responsibility (Writer & Chou, 2013). McDonald’s …