Cultural Assessment
Global Marketing Plan Project Assignment: Part 3
Chosen Company Name is: AIRBNB in UK
Each “Global Marketing Plan Project Assignment” completed throughout the semester will be part of your Global Marketing Plan Project grade. You will be able to use the information that you gather in each assignment to build your “Final Global Marketing Plan”.
You will need to undertake a cultural assessment of your target country before you engage in product development, sales or negotiations.
Complete the following activities:
- Research your target country’s history and geography. Indicate how these factors have influenced this country’s culture.
- Research your target country’s major religion. Indicate how this religion could influence the business practices in this country. Give specific examples.
- Use the internet to find the major languages spoken in this country. Identify any types of non-verbal communication that should be avoided.
- Use the internet to research Hofstede’s cultural measures for this country. Specify how these measures will impact your marketing plan.
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Cultural Assessment
With the proliferation of the internet, many companies, both big and small, have expanded into other countries. For many organizations, going international helps them reduce the competition they have in their home countries. With cultures differing from one country to another, a company, therefore, has to adjust its cultures to fit that of the host country (Insights, 2018). Global marketing is the act of modifying…
(1200 words)