. Porter’s five force (half page)

Provide an example of how you feel that Michael Porter’s Five Forces helps organizations with overall global strategy. Be comprehensive in your answer. Consider explaining your answer using a company and/or product.

2. Strategy and Foreign Market Entry (half page)

This week we examined the strategic issues international firms face – e.g. when to enter a foreign market, which markets to enter, and at what scale. That strategy was then expanded to explain the various types of entry modes that an international firm would use.

With that knowledge, think about some issues that a firm faces when pondering the scale of foreign market entry and share your thoughts. Be specific in your answer and tie it to a region of the world and the industry involved.

Answer preview

1. Porter’s five force

The Potter’s five force model has been of great help to the Coca-Cola Company in understanding the underlying forces of profitability in the Beverage industry. Using Porter’s five forces model, Coca-Cola company has been able to maintain profitability as well as developing strategies for enhancing its competitive edge in the globally. Through the analysis of new entrants, the company has been able to bring in innovations to provide a unique value proposition to customers, reduce cost, and lower their prices in global markets. It has also enabled the company to build an efficient supply chain that entails numerous suppliers. The analysis of…

(400 words)