Fashions and technology.

articles:

https://www.businessinsider.com/jcrew-has-new-look-but-still-expensive-review-2018-9

https://www.bloomberg.com/graphics/2018-death-of-clothing/?curator=FashionREDEF&utm_content=buffer27aad&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Questions:

Based on your own experience with the brand as well as information in the article, what do you think are the man problems facing J. Crew today?

The Death of Clothing article talks about factors that negatively affect the entire industry. What are the different trends and which retailers do you think are better adapted to these changes?

Answer preview

A trend of allowing employees to wear a casual dress any day of the week has resulted in wearing of jeans to professional offices. Also, a trend of fast-fashion companies who are putting pressure on prices, like original-fit jeans which cost $59.50 sold for $35 (Rupp, Whiteaker, Townsend & Bhasin, 2018). Similarly, the trend of social media celebrities has affected the retailers because of their online personalities with posts of their outfits and makeup. Likewise, the trend of online shopping which takes advantage of the trouble in retail like Stitch Fix Inc. gives shoppers a feeling of personalization and a comfortable at-home experience. Retailers such as the Stitch Fix Inc., But cracks and chasms and H&M best adapts to these trends. In conclusion, retailers should be well updated with new trends, fashions, and technological changes to retain their stability in the current markets. Also, retailers should sell the current customer desires and needs with an appropriate price to increase sales volume.

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