Feminism and consumerism

(Topics）Black pink: the rise of feminism and consumerism in k-pop

Aim:

1. to demonstrate the role of feminism and consumerism in Korean pop music

2. to analyse feminism and consumerism in blackpink in a global context

3. to explore how feminism in Korean pop music is exploited and alienated by consumerism

Research Question:

1. How have feminism and consumerism emerged in recent years in Korean pop music productions?

2. How does blackpink reflect feminism and consumerism in a global context?

3. What is the relationship between feminism and consumerism to each other? How do they relate to each other in Korean pop music?

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Understanding what the concepts of feminism and consumerism represent before discussing their relationship within the context of K-pop music culture is vital. Defining these concepts will lay the foundation for the analysis and discussion presented in this section. Feminism generally refers to a collection of ideologies and socio-political movements seeking to not only define but also establish social, personal, economic, and political gender inequality (Butler, 2020). It advances the position that societies across the globe often prioritize and value the male point of value and men’s interests (Butler, 2020). Furthermore, due to this, women are frequently treated unjustly within these societies (Butler, 2020). On the other hand, consumerism represents the notion that raising the consumption of services and goods an individual purchases within a market will always be a desirable goal (Park & Lee, 2019). Additionally, an individual’s