FitBit- Case Analysis
case analyse
- Select one of the previous target marketing strategies and develop recommendations for Fitbit to move forward on it. Make sure to address how you would tailor the strategy to capitalize on Fitbit’s strengths while minimizing the impacts of its vulnerabilities and the threats of key competitors in that segment.
Answer preview
Key characteristics of the wearable device market
Wearable devices have been gaining popularity since the first time they were invented. The advancements in technology have made it possible for companies like FitBit, Google, and Apple to come up with wearable devices. It is clear that the market for wearable devices is growing as evidenced by the increase in the number of companies joining the market shows that the industry is growing. Most of the wearable devices that are available in the market are those that are worn on wrists like trackers and smartwatches. The wearable devices that are made by the various companies are made for a customer who is paying more attention to their personal well-being and health. It is therefore important for the makers of wearable devices to try and come up with products that will appeal to them…
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