I have attached the first assignment you did for me in week one. I do not know if you need it. Please see below for instruction. I will post another one for presentation.
Every organization conducts research to plan and implement a business idea. The final project for this course is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service, or may be used to research a new foreign business opportunity. Each module of this course is designed to gather information for one component of an international business plan.
This is a two-part assignment. First, select one (1) country and (1) product that will be used to develop the GBP. You will complete each section of the GBP and provide a macro level abstract which doesn’t exceed 5 pages and included an bibliography.
An abstract is a written summary of the work that a student completes and formally presents. The purpose of the abstract is to offer a brief summary which gives an overview of the work or project that you will be presenting. It:
- Explains the value of one’s project or presentation.
- Demonstrates an individual’s knowledge of the subject.
- Provides additional details that the student might not have been able to cover on its oral/narrated presentation.
The abstract is similar to a brief paper. You should include an introduction that outlines or details the background of your project and the purpose. Please note, “required final class project” should not be the purpose mentioned in the abstract. Also, provide a summary of your findings based on the research you performed. Finally, draft a conclusion that outlines what is your final decision buy/make, the reason for your decision and what you learned in general. You will end with a bibliography. Remember APA style is required. Your paper should use the following format:
- Phase 1 – Planning the Global Business Enterprise
- Introduction
- Provide a brief overview of the company you are representing, the product, and country
- Analyzing International Competitors
- Identify domestic and international companies involved in similar business global business activities
- Assessing the Economic-Geographic Environment
- Examine geographic and economic factors that affect the business environment of a nation
- Assessing the Social-Cultural Environment
- Research social institutions, customs, traditions, and beliefs influencing business
- Assessing the Political-Legal Environment
- Research the influence of government and regulations on business activities
- Introduction
- Phase 2 – Organizing for Global Business Activities
- Selecting a Global Company Structure
- Suggest objectives and an organizational framework for global business operations
- Identifying Human Resources for Global Business Activities
- Gather information on needed personnel for operating an international enterprise
- Managing International Financial and Business Risks
- Identify methods for reducing global business risks
- Selecting a Global Company Structure
- Phase 3 – Implementing the Global Market Plan
- Product and Target Market Planning for Foreign Markets
- Identify specific attributes and customer benefits for a proposed international product or service
- Designing a Global Distribution Strategy
- Analyze distribution channels and intermediaries for global business operations
- Planning a Global Promotion Strategy
- Suggest advertising messages, media and other promotional activities for an international enterprise
- Product and Target Market Planning for Foreign Markets
- Phase 4 – Implementing the Global Market Plan
- Determining Financial Results
- Estimate revenue and costs based for international business activities
- Measuring International Business Success
- Suggest potential criteria for global business accomplishments based on financial results and social contributions
- Determining Financial Results
The abstract/bibliography should not exceed 5 pages. Please use APA style.
Next, you will prepare a PowerPoint presentation not to exceed 20 minutes using Kaltura. This presentation will include an introduction of your product/country as well as a short company profile. The instructions below contain information on how to record and post your PowerPoint presentation for your final project.
This section is worth 200 points for a total of 300 points for the final project.
Answer preview
In order to successfully access the new market, human resource is of the essence. Not just any human resource, but specific kinds that yield the desired result for the global advancement. First and foremost is the leadership (Rothaermel, 2015). For the success of any enterprise, leadership is critical. By having the right kinds of leaders spearheading the program, global expansion is bound for success. Next is the workforce. The relevant workforce should be sourced as per the requirements of the task at hand. The compilation of the workforce and the leaders should be inclusive of the natives to the new area (Rothaermel, 2015). Boeing can deploy some of its leaders and workforce and employ others originating from China to balance the equation.
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