GLOBAL CONSUMER BEHAVIOR
Need help with writing paper **no pages required
I really like this assignment since it is focused on marketing and encourages students to make connections with global brands and trends of interest to them.
You’ll be using a large document (Best global brands of 2017) to do your ‘research’ for this assignment, however, in my attached ‘how to’ document, I tell you specifically which pages to refer to when answering your questions. Please review the attached document which also includes a rubric.
After the third exam, I will be going over this paper during class, but I wanted to give students the opportunity to work a little ahead if they wanted.
Here is your assignment:
Using Interbrand’s “Best Global Brands 2017
” analysis provided on Canvas; scan, research, evaluate and respond to the following questions.
- Describe and analyze 2 trends which appear to be driving global consumer behavior? Do you see these trends present in US markets? How?
- Within Interbrand’s analysis is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on how and why these qualities influence value creation and consumer loyalty. Using products your regularly consume, make connections between these capacities and personalize how this influences your purchasing behavior.
Answer preview
In the marketing of products that are used for human consumption, organizations undergo some several steps to make sure that they market them correctly. One of the steps is that of learning of the current trends in the consumption behavior. This helps the industries to know what the consumer demands most and what they do not. Secondly, the organizations settle on branding and rebranding their products as a marketing strategy (Elliott, Percy, & Pervan, 2015). The organizations get to become unique in their products as a way of attracting customers to buy and consume their products.
Trends in Consumer Behavior
One of the current trends on the global consumption behavior is that of the urgency of fast foods, particularly by the youth. By gripping the young generation, parents are put in a position where they are just left with no choice…
(650 words)