https://www.youtube.com/watch?v=ONM4JupBz_E

Discuss how this applies to International Strategy and discuss how we might introduce products from your countries here. Did you find anything that could be similar to markets in Alabama?

Answer preview

The informal economy is fundamental to most countries’ growth and development. It accounts for most employment opportunities and delivers a full range of services. It also provides social cohesion. Companies at the national and international levels are embracing the informal economy to achieve their sales margins which when left only to the formal economy would be a hard task to achieve. The informal economy has a lot of potentials to expand and grow only if it’s given the attention the formal economy is always given (www.youtube.com). Even in current status, major companies of the world such as UAC Foods, protector, and gamble MTM, have realized the potential with the informal economy and have invested heavily in the sector

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