Global Marketing
In 250-400 words, Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Your CEO also believes that the pricing decisions in Brazil can be left to the local managers. Detail the possible objections to both beliefs. Support your answer with examples.
Answer PreviewTherefore, for the case of disposable diapers to be sold in Brazil, entering in this market might be challenging. The company should therefore consider revising its advertisement message that has been successful in the United States. Since the main objective of this company is to convey the same message globally, then communicating that message in an applicable…
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