Globalization
- Why do companies engage in international trade? Is your company “global”? If it isn’t, why do you think it has chosen to remain purely domestic?
- If it is global, what cultural and legal differences does it encounter in the global business environment?
- What form of international business activity does it engage in?
- Which strategic approaches does your company use?
- If your company does not engage in an international business activity, what country do you think would be good for your company’s expansion, and what strategic approach would you suggest?
- If your company does have international operations, do you think the selected strategy is working? Would you change anything about your co
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Cultural and legal differences encountered
Language is one of the cultural differences it encounters in the international market (Gurung & Prater, 2017). Language is a concept of communication which is a necessary aspect of the trade. Macy’s incorporated as of 2011 launched its online trading store through the Macy.com entry point. This was its first step at joining the international trading scene. It opened its products to the world allowing people over to making purchase transactions through the internet. Being that Macy’s is an American company…
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