Hindustan Unilever case
Instructions
the case is within the file, if you open it you will see the hindustan unilever case among other cases
After you read the case, do the following tasks:
- Conduct a SWOT analysis for Hindustan Lever prenatal product.
- Review the political, economic, technical, social factors that are relevant to this case.
- Explain whether Hindustan Unilever should enter the prenatal care market, using the analysis provided in the case study to support your answer.
- Analyze if Dove as a brand fits into the prenatal care market space based on the evidence provided in the case.
- Assuming Unilever decides to enter the market, recommend a segmentation, targeting, positioning strategy, and product strategy.
Develop a report using responses for the above questions and submit as a Word document through Turnitin by the end of Day 5.
Answer PreviewHindustan Unilever Limited is a firm found in India, Mumbai which focuses on consumer commodities. It initially belonged to Anglo-Dutch Company Unilever which possesses 67% governing share in the company on March the year 2015. The company’s commodities comprise of foodstuffs, drinks, cleaning proxies, individual care commodities, and water disinfectants…
(942 Words)