Please read the entire case attached about Starbucks and answer these four questions in detail:
1. What are the particular internal and external factors that made Starbucks a success in the US?
2. Which are sustainable? Which are transferable?
3. Given Starbucks’ existing resources and capabilities, what market do you suggest they focus their attention on? Explain your reasoning by discussing the fit with Starbucks’ existing capabilities.
4. How should they enter your selected market? Explain why this entry mode makes the most sense given the local conditions.
These answers must be attained from the information you find in the case. Thank you.
Answer preview
The commitment of the company to offer training to their employees is a sustainable aspect that contributes to the success of the organization. Still, the determination of the leaders in encouraging engagement in teamwork is also a sustainable practice since this allows the employees to think about sustainability in their personal lives and work (Macey et al., 2011). On the other hand, the strategic location of the company’s outlets is transferable since it influences the organization to transfer pricing decisions and technologies. Still, the employees in diverse locations also get to use their transferable skills to meet the multicultural needs of clients globally.
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