INTERNATIONAL MARKETING STRATEGY
How does the global environment impact upon the development of an international marketing strategy and also in the selection of an appropriate market entry approach? Also, how might a firm adapt its international marketing mix to deliver a ‘glocalised’ product or service?
Select a firm with which you are familiar, either from direct experience or as a case study, in order to address this question and for the purposes of illustrating your answer.
Your response should be in the form of a written report with headings and content page and 2000 words
Answer previewIn the wake of globalization, more countries are opening up to the world for the purpose of business and trade. It should, however, be noted that before any organization sets up a company in a foreign country, there are several factors within the global environment that they are supposed to consider so that they make good decisions that will ensure that they are successful in their endeavour. The global environment usually comprises the task and the general environment. The task environment consists of the customers, suppliers, distributors and competitors. The general environment, on the other hand, comprises the technology, political status, culture and the economy of a country (Jennings, 2014)…(2100 words)