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The Internet has revolutionized many sectors including marketing of goods and services. This has been enhanced by increased internet penetration and the social platforms. As of 2018, social media users worldwide stands at 3.196 billion people an increase of 13 percent from the previous year while internet users as of 2018 stand at 4.021 billion (Chaffey, 2018). Social media has evolved to be a useful tool in marketing. Although initially, it was for social interactions, social platforms have become a force to reckon with in advertising and marketing strategies. Social media marketing has become impactful to the point that organizations are emphasizing it as a marketing strategy. 74 percent of consumers depend on guides from their social networks to make purchases (Barker, 2017). Many factors have contributed to this change…