Kitchen aid Brand Marketing Campaign
Milestone
For this milestone, you will develop the campaign overview outlining key elements of your proposal.
Specifically, the following critical elements must be addressed:
a. Executive Summary: Provide a brief summary of the proposed campaign that provides context for the full proposal and highlights key campaign elements.
b. Key Takeaways: Summarize the major takeaways or “lessons learned” from the results of the earlier campaigns.
c. Recommendations: Provide campaign recommendations that accurately reflect previous campaign results and align with current campaign goals.
d. Channels: Identify appropriate digital channels for the campaign and provide an explanation of the underlying selection rationale based on the client’s campaign goals, resources, and constraints, as well as industry research and best practices.
e. SWOT Analysis: Summarize the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical concerns.
f. Evaluation Criteria: Determine appropriate KPIs for the campaign and provide a clear, logical, and accurate rationale for their selection.
paper must be submitted 3 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Any sources must be cited according to APA style.
Answer previewThe digital marketing campaign is a critical strategy is marketing. The campaign helps in accessing target customers since it allows both holistic and product-focused exposure. Kitchen aid brand can utilize the campaign since it is appropriate in fulfilling current goals and correcting lessons learned in previous campaigns. The approach helps in reaching millennials through using social outlets to market products. The campaign is also appropriate for Kitchen aid brand because it allows effective recognition and extensive reach to millennials thus practical in increasing sales. Digital campaign is essential …
(1000 words)