Logistics performance priorities

The purpose of this assignment is to identify and apply Logistics and Supply Chain Management concepts/tools to suggest logistics performance priorities. To this purpose, you should search and review about these companies through secondary available information. Think about how you can apply the concepts/tools that you learned in this course.

Write about logistics performance priorities for “Albaik” fast food restaurant chain in Covid 19 restrictions; explain why you have come to your conclusions:

The Answer must follow the outline points below:

1. Executive summary (1Mark, word count rage 300-500)

– Summarize what is logistics performance priorities, what Logistics and Supply Chain Management concepts/tools applied to achieve the company’s objective.

2. Background information (1Mark, word count rage 300-500)

– Briefly introduce the company background (e.g., name, products, business size, location, internal/external interesting facts, etc).

3. Problem Description (1Marks, word count rage 300-500)

– Describe the objectives clearly and specifically.

– The objective may involve either logistics decision-making or process improvement.

4. Results by using application of logistics and SCM concepts/tools that applied (1Mark)

– Describe what specific logistics and Supply Chain Management concepts/tools be applied to achieve the objective. This section should make it clear that you understand the concepts/tools you are about to use.

5. References at least 5 to 7. (1 Marks)

Note: The Answer should be of each point in the range of 300 to- 500 word counts.

Each point carrying 1 Mark.

Use APA style of referencing

Answer preview

The effect of these restrictions was to limit the movement of people and the shipping of goods (Queiroz et al., 2020). Like most companies with a global supply chain, ALBAIK was also affected by the pandemic and the subsequent restrictions imposed by the Saudi Arabian government to control the spread of COVID-19. The company could not access the ingredients needed to make its products. Furthermore, such circumstances also prevented it from availing its products to consumers as efficiently as it did before. The disruption to the company’s logistics ventures and supply chain had and continues to have an adverse impact on its profitability. This is a problem that the company should immediately address to guarantee its continued success in the Saudi Arabian fast food industry and its long-term viability and sustainability.

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