Management Question
Critical Thinking
CASES FROM THE REAL WORLD
Samsung in the fall of 2016, Samsung Electronics experienced a massive public relations disaster when its Galaxy Note 7 smartphones started exploding due to faulty batteries and casings. Initially, the company denied there were any technical problems. Then, when it became obvious the exploding phones posed a safety and health threat (they were banned from airplanes), Samsung accused its suppliers of creating the problem. In reality, the rush to beat Apple’s iPhone 7 release date was the most likely reason corners were cut in production. Samsung finally owned up to the problem, recalled more than two million phones worldwide, and replaced them with new, improved Galaxy Note 7s. The company’s response and its replacement of the phones went a long way toward defusing the disaster and even boosting the company’s share price. Whether management knew it, its response was Kantian. Samsung focused on the end (i.e., customer safety and satisfaction) with the motive of doing the ethically responsible thing. Although some might argue the company could have done far more and much more quickly, perhaps it still acted in accordance with the categorical imperative. What do you think?
Critical Thinking Questions:
Read the above case and answer the following Questions:
1.How might the categorical imperative become a part of organizational culture? (Not less than 600 words)
2.Could it ever work in business? Do you see the categorical imperative as applicable to your own interests and hope for a career? (Not less than 600 words)
Requirements: clear answers
Answer preview
The categorical imperative is a concept credited to Immanuel Kant. He defined the categorical imperative as moral commands or laws every individual must abide by, irrespective of their circumstances (Zuckerman, 2017). This means that there are certain forms of conduct and actions that are binding on every person. The universalizability principle is of the main aspects of Kant’s categorical imperative. The principle requires individuals to only take actions they know everyone else will also be allowed to do. The categorical imperative as an ethical philosophy focuses on the consequences of an action or decision to determine whether the action or decision was the right or wrong one (Zuckerman, 2017). For instance, when a person is contemplating whether lying is acceptable, they should ask themselves what would happen should every person be allowed to lie. When applying the universalizability principle as the guiding ethical principle, such an individual will conclude that lying is unacceptable, considering society would be worse off should every person be allowed to lie.
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