One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan. (See attached previous assignment for the proposed organization)

Instructions

Write a 525-word report that includes the following sections:

• Section 1: Business overview, mission, and vision
• Section 2: A Market analysis that includes the following components:
• Market overview/needs analysis
• Target market
• Competitive analysis
• Value proposition
• Section 3: Recommendation

Use the Market Analysis Research document for details on what to include in each section. (Attached)

Cite references to support your assignment.

Format your citations according to APA guidelines

Answer preview

Pastas R Us, Inc., a fast-casual restaurant chain specializing in selling soups, fast foods, and noodle-based dishes and salads. These products predominantly target customers aged between twenty-five and forty-five years. Affordability of the products is another critical aspect of consideration with regard to Pastas R Us Inc.’s target market. This is because the products sold by the company are a bit expensive, which some might consider as luxuries. Due to this, Pastas R Us Inc.’s intended market should be made up of persons with a mean household median income above the national average. In addition, at least fifteen percent of the population with the company’s target market should have a college education.  Having a business model is vital, primarily when an organization seeks to operate effectively within a specific market (Chesbrough, 2010).

(786words)