The metrics of ROI in native advertisements include customer acquisitions, that is, the number of people who submitted their contacts information after going through some of the various forms native advertisements. I higher number indicates the success of the native advertisement campaign. Reputation is the other metric under this. If more and more people are turning to the marketer for brand’s advice, it is a clear indication that the campaign has built a reputation and hence a predicted increase in the ROI. Mindshare is also a metric of ROI measure used under this marketing campaign. This entails the reviews, the referrals and the mention the marketing content by the consumers. More positive referrals, mention, and reviews it’s an indication of an effective marketing campaign (Tomita, 2016). Programmatic Advertising, brand recognition, and reputation, as well as website traffic numbers, are used to measure ROI of the marketing campaign. To determine the success of the ROI in mobile video ad, native advertising,
