Digital and SocialMedia Marketing
Select one of the following brands to research:
- Wholly Guacamole
- Sonic
- Starbucks
- Coca-Cola
- Lucky Brand
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Write a 750- to 1,050-word paper in which you will evaluate:
- Fan engagement
- Brand exposure
- Customer interaction
- Page traffic
- Lead generation
- Brand image (enhancement)
- Sales (increase/decrease)
Format your paper consistent with APA guidelines.
Answer preview
According to Bennett (2012), there are over three billion social media users across the world. Every year millions of new users join social media platforms. With the world moving to the digitization, businesses are equally moving to digital and online marketing. Digital and online marketing allows companies to reach out to a broad customer base. Coca-Cola is one of the brands that heavily rely on social media marketing. The brand uses social media platforms like Facebook, Twitter, Instagram, YouTube, and Pinterest.
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