Need the completed pieces below (must be 2 pages and APA Format with citations):
- Executive Summary:
- Key problems/issues that the marketing plan will solve. Describe the goals of the marketing plan.
- Company Analysis:
- Brief background on the business (products, services, target market, brand image)
- Objectives/Mission statement
- Business model(s) currently used
Description of product is below as well as on the attached PowerPoint:
I would like to focus on ChevronTexaco for the project. I feel that ChevronTexaco has a lot of information behind it and has a very extensive history. The new product idea will be RoboPump. This product will essentially be an automatic gas pump that you pull up to and pumps your gas for you. Once you pull up to the pump, you will control the rest of the process through an app where you will put in the gas station location, pump number, and type of gas you want to put in your car. You can also control how many gallons of gas you would like to put in your car if don’t want a full tank. This product will completely take over the pumping process so that you do not even have to get out of your car.
Answer preview
Apart from the benefits that a marketing plan can present to ChevronTexaco, it is necessary to analyze the company’s ability to succeed in the market. ChevronTexaco is a multinational company that has been very successful since it was founded. It deals with products like gasoline, natural gas, crude oil, and petrochemicals. The proposed product is RoboPump, which can make the company more successful by utilizing technology to satisfy customers. To make sure that its products are available in the market, the company provides product delivery services using a fleet of tankers and pipelines (Tang, 2018). This service helps customers to receive their ordered products without incurring transportation costs. The target market of ChevronTexaco Company is the transport sector. It is because the company has invested more in selling gasoline, which is used in both business and personal vehicles. The current brand image of ChevronTexaco products is very positive. It because gasoline from this company is known for its low emission and high performance (Hasan, 2020).
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