Background Information: Founded in 1982, Buc-ee’s is a privately owned chain of gas stations and convenience stores. With over fifty locations, Buc-ee’s predominately operates inside the state of Texas, with a few stores operating across the south in Alabama, Georgia, and Florida. However, Buc-ee’s is more than just a simple gas station. With over 100 gas pumps and a 50,000 plus foot convenience store that sells almost everything under the sun, Buc-ee’s is an institution.
Your Challenge: You are being tasked with developing a marketing plan for Buc-ee’s .Following the outline of page 558 in your textbook, I want you to develop a detailed marketing plan for the company using the facts and knowledge you have developed throughout the semesters. Be sure to include some facts to substantiate your plans and to include any citations necessary to support the facts. This includes using the articles provided and any outside research you conducted to support your assessments.
I want you to writ about these factors of the compony
America is also going through a phase of high consumerism which is an opportunity for Buc-ee’s. When consumers are more willing to spend, businesses that meet their needs profit the most from this willingness (Dellaert, 2019). Buc-ee’s provides a range of products which meet these needs and is therefore well positioned as one of the businesses that can greatly benefit from consumerism in the country. One of the threats faced by Buc-ee’s is the varied state laws which require flexibility from the business. Supplier laws are different from state to state and so are other laws including sanitation, corporate social responsibility, environmental regulations and so on.
