Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Create the first part of your marketing plan in 8–12 pages:
Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.
Develop your company’s mission statement.
Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Develop both a SWOT analysis and needs analysis for your product or service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.
Answer preview
According to Berbegal-Mirabent, Mas-Machuca, & Guix (2019), a mission statement indicates the direction that an organization intends to take to achieve its strategic goals. In other words, it explains the reason why a business exists, its goals, the purpose of its operation, the kind of products it offers, its primary customers, and the geographical location for its operation. The company’s vision is to become the best quick-service restaurant experience by providing outstanding quality services, quality, value, and cleanliness, which makes the customers smile. Also, the café mission is to make it the favourite place, calm, and comfortable for customers to eat and drink. The company utilizes a strategy of “plan and win,” which centres on exceptional customer service. The goal of the company is to remain committed to the people by providing outstanding quality service (Mania, & Nedumaran, 2019). The company’s future goal is to become the global and leading restaurant that offers fast and healthy diets for clients to enjoy. It aims at establishing many locations in the US and improve its profitability.
