Marketing post on social responsibility

You will select one of your favorite retail brands and create a post outlining the company’s stance on social responsibility and describing how this stance is incorporated into the company’s ethical practices with regard to its marketing strategy.

First, watch the following videos:

What Is Corporate Social Responsibility?

Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics?

The Social Responsibility of Business

Then, review the presentation Corporate Social Responsibility. In your post, address the following:

• Identify a retail brand that you believe is socially or ethically responsible.
• How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples.
• Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s).
• Do you feel the company is “green” for profit or “green” for the environment?

Answer preview

In the contemporary world of business, social responsibly is an essential practice which each company or an organization is mandated to uphold. A company or an organization which supports social responsibility enhances their brand image as well as reputation since no one wants to be associated with a brand that is conducting its business unethically (Crane, Matten, & Spence, 2019). For instance, Liquor Barn Express is a retail brand which deals with the distribution of wines, spirits, vodka, and beer, among other alcoholic and non-alcoholic drinks. However, Liquor Barn express has been able to conduct their operations in a socially responsible manner. Therefore, a company can uphold social responsibility by balancing between the economic growth and welfare of the society as well as the environment at large.

Liquor Barn Express is one of the retail brands…