Write a 2 pages paper = 600 words (2 pages of content = 600 words, 1 title page, 1 reference page) in APA format (including at least 2 scholarly references) on the following:
Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
What are the anticipated consequences of the campaign, if any?
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This is the continuation of the previous Individual Project UNIT 1 about Nike you wrote. (I’m attaching it so you can remember) We need to stick with Nike and write the 2 pages about those questions above. The instructor’s notes (below) are the following for the research. Thank you so much.
Remember, this week you are to analyze your product advertisement in the Unit 2 IP from 2 theories/approaches/perspectives. Please reference the link above that compliments what we reviewed during our live chat (e.g., Magic Bullet Theory, Agenda Setting Theory, Framing Theory, etc).
The Just do it campaign received diversified responses from individuals based on their position on racism. Individuals who view Colin’s behavior as disrespectful to the nation had divided loyalty to Nike’s products. On the other hand, individuals who support social justice regardless of race had increased commitment to Nike’s product and viewed the campaign as effective. However, the campaign is a source of empowerment for individuals to do what one has planned since they might achieve desired goals or learn through that experience. According to Pixlee (2018), some customers showed new purchases to prove brand loyalty and recognition of racism as divisive.
